How do you choose the right agency?

A great website is just the beginning

     Today's smartphone-carrying, techno-savvy shoppers will check the Internet before they leave the house, check it again from the road and even check their smartphones while visiting your store. If you don't have a website and are wondering what these people are looking at and why, it may be time to get your own website.

     There are many free website starter kits out there like Weebly, Wix and WordPress, but there is usually a steep learning curve and a lot of frustrating technical formatting and troubleshooting involved in carrying out a seemingly simple task. If you're too busy running your own business to create and maintain a website, consider hiring a local web design expert to do the job for you. We highly recommend checking out their portfolio of past and current design products to make sure they have the necessary hardware, software and experience to do the job right.

If your website does not change, your visitors will have no reason to keep coming back

     Some professional web designers think of their work as a one-time job. Once the website is launched, their work is done and the website becomes the responsibility of the business owner. We have found there is a growing expectation among many business owners that their website should continue to not only function but look great and reflect their changing business needs, long after the initial design phase.

     We think of website design and hosting as a long-term, continuous working relationship, not a one-time fling. We believe a website should grow and change along with your business or it will seem outdated after a while and your visitors will have no reason to keep coming back.

     Two examples include our work with Art Gallery 505 and Gee Cee's Truck Stop. Morgan Online Media did the initial website design for these business and has continued to keep their websites looking fresh from day to day or month to month. Art Gallery 505 changes their exhibit about once a month so there is always something new to see, and Gee Cee's regularly changes their fuel prices and menu items to stay current.

     We also design newspaper advertisements for these businesses, promote upcoming events on social media channels including Facebook and Google+, create promotional videos and organize crowdfunding campaigns. Every website has different needs and deserves individual attention.

Copyright © 2017 Morgan Online Media. All rights reserved. Questions? Contact us at editor@morganonlinemedia.com.